Privacy Policy

    Privacy Policy for

    Last Updated: January 18, 2024

    Welcome to our Privacy Policy page. At we are committed to enhancing your health journey by making it easier, more accessible, and affordable. We value your privacy and want you to be informed about the ways we collect, use, and share information through our various platforms, collectively referred to as “Services.”

    This Privacy Policy outlines our practices regarding your information and your rights concerning it. By using our Services, you acknowledge and consent to the practices described in this policy.

    This Policy applies exclusively to our Services and not to any third-party websites, apps, or services, even if they are linked to our Services. It also covers data collected offline, such as during phone support interactions or events.

    Information We Collect

    We may collect data from you directly, automatically through your interactions with our Services, or from external sources. Here’s a breakdown:

    Information You Provide to Us:

    When you engage with our Services, you may share information with us, including but not limited to:

    • Contact Information: Your name, email, phone number, and physical address.
    • Account Details: Preferences and interests you express through your account.
    • Demographic Data: Gender, birth date, and marital status.
    • Order Information: Billing and shipping details, transaction history, and payment data.
    • User Content: Comments, posts, reviews, or any content you share through our Services.
    • Communications: Data shared during service interactions, social media engagement, or responses to surveys and quizzes.
    • Device/App Data: Information from your device or third-party apps, with your consent.
    • Health-Related Information: Data concerning your health condition, medication, or appointment details.
    • Location Data: General location inferred from your IP address or precise device location (with your consent).
    • Lead/Order Form Data: Contact, payment, and other relevant information.
    • Any additional information you choose to provide.

    While you’re not obligated to share information, the absence of certain data may limit your access to full Service functionality. For instance, account creation requires your name and email.

    Some collected data, like health-related information, may be considered “sensitive” under certain regulations. Where applicable, this is addressed in a Supplemental Privacy Notice.

    At, we prioritize your privacy and strive to provide a safe, transparent, and fulfilling experience. If you have any questions or concerns, please reach out to us at

    Information We Collect Automatically

    Our Services are designed to understand and cater to your needs better. To do this, we automatically collect certain types of information when you interact with our Services, including but not limited to:

    • Device Information: We gather data like your IP address, device type, hardware specifics, software details (including operating system, browser type, version, and language), time zone settings, unique device identifiers, and advertising identifiers like mobile advertising IDs.
    • Usage Information: We monitor how you interact with our Services, tracking details such as the date and time of access, pages viewed, links clicked, time spent on each page, and your navigation path before and after accessing our Services. This also includes your search history and the content you post to the Services.
    • Location Information: As previously mentioned, we collect location data to enhance your service experience.

    Cookies and similar technologies are often used to facilitate this data collection. For a deeper understanding of how these technologies are employed and how you can manage them, please refer to the section on Cookies, Analytics, and Advertising below.

    Information We Collect from Other Sources

    In addition to the information you provide and that which we collect automatically, we may receive data about you from other sources, including:

    • Affiliates and Subsidiaries: If you engage with services offered by our affiliates and subsidiaries, we may receive information related to those interactions.
    • Log-in Services and Social Network Connections: Accessing our Services via third-party log-ins or social networks may grant us access to certain information from your social network profile. This can include account and profile details, posts, likes, shares, and your friends list, depending on your privacy settings on those services. If you prefer we do not access this information, please refrain from using third-party connections to access our Services. We recommend reviewing the terms and privacy policies of any social media networks you use for further details on their privacy practices.
    • Credit Reporting Services: For specific offerings within our Services, information from credit reporting services may be collected to adhere to legal requirements and facilitate your transactions.
    • Other Parties: We may obtain additional information about you from other sources to complement our existing data. This can include demographic, contact, and statistical data from business partners, marketers, advertising networks, data analysts, public databases, and other relevant entities.

    How We Use Your Information

    We utilize the data collected for a multitude of purposes, adapting our use based on the nature of the information and your interactions with our Services. Our objectives include:

    • Service Provision & Maintenance: To register your account, manage our operations, and deliver seamless Services.
    • Personalization: Tailoring the Services to your preferences for a more individualized experience.
    • Analysis & Research: Conducting in-depth studies to understand and enhance user engagement with the Services.
    • Service Improvement: Continuously refining our Services, including the introduction of new features.
    • Product Development: Crafting innovative products and services to meet evolving needs.
    • Communication: Engaging with you about your account, requested services, and addressing your queries, in line with your stated preferences.
    • Marketing & Advertising: Promoting the Services and other related offerings to you, subject to your consent and preferences.
    • Surveying & Engagement: Facilitating surveys, sweepstakes, and similar interactive activities.
    • Security Measures: Upholding security, preventing fraudulent activities, and safeguarding the integrity of our Services.
    • Identity Verification: Confirming identities and authenticating users.
    • Legal Compliance: Adhering to applicable legal standards, regulations, and procedures.
    • Rights Enforcement & Fraud Prevention: Enforcing our terms, policies, and rights, detecting and countering illegal activities, and ensuring the protection of, our users, employees, and others.

    We may merge data collected through the Services with information gathered automatically or from other sources, utilizing this combined dataset in line with this policy. Additionally, we may anonymize or aggregate information, ensuring it cannot be linked to you personally. This anonymized data may be utilized for research, marketing, or any other purpose, and may be shared freely.

    Cookies, Analytics, and Advertising


    Cookies and similar technologies like pixels are tools we and third parties employ to gather your information. A cookie is a small file placed on your device by web servers, storing basic data and aiding in website and app functionality, including navigation, personalization, analytics, preferences saving, authentication, and certain advertising types. Cookies on our Services can be our own (first-party cookies) or set by third parties (third-party cookies), and can be either session cookies (expiring upon browser closure) or persistent cookies (remaining for a set duration).

    You can manage your cookie preferences via your browser’s “Help” section. Remember, these settings are device/browser-specific. Blocking or disabling cookies may impact the functionality of the Services, and some essential cookies are non-negotiable for the Services to operate.

    For residents of the European Economic Area (EEA) or the United Kingdom (UK), please refer to the EEA/UK Privacy Notice below for detailed information about our cookie usage.


    For a deeper understanding of user interactions, we and third-party web analytics services, including Google Analytics, employ cookies and similar technologies on our Services. This helps us improve and tailor our offerings to better suit your needs. You can learn more about Google’s analytics practices here. If you wish to opt out of Google Analytics tracking, you may do so by installing the Google Analytics Opt-out Browser Add-on here. Note that these preferences are specific to the device/browser you set them on. To maintain these preferences across different devices or browsers, you’ll need to set them up separately on each one.

    Online Advertising

    Our Services may host third-party cookies and advertising technologies like ad networks and ad servers (e.g., Google’s ad services) that utilize cookies and similar technologies. These are designed to provide you with relevant, targeted ads and content on our Services, as well as on other websites and applications you visit. The ads are tailored based on various factors, including the content you’re viewing, automatically collected data, information you provide, and your browsing history, potentially tracking your activities over time and across different websites.

    If you’re interested in managing tailored advertising and controlling the placement of cookies on your device, you may want to visit the Network Advertising Initiative’s Consumer Opt-Out Link or the Digital Advertising Alliance’s WebChoices Tool to opt out from receiving tailored ads from companies part of these programs. For region-specific opt-out options, refer to the Supplemental Privacy Notice below.

    It’s important to note that even after opting out, you might still see ads on our Services or our Services’ ads on other platforms, but these will not be tailored to your interests. We do not manage the above opt-out links and are not responsible for the choices you make through them or their ongoing availability or accuracy. Remember, any preferences set are specific to the device/browser in use, so to have these preferences apply across various devices or browsers, you’ll need to set them individually on each one.

    Mobile App Advertising

    When you use our Apps or other mobile applications, you may encounter tailored in-app advertisements. To facilitate this, we might engage vendors or other parties for ad delivery and analytics within mobile apps. Your device’s operating system should provide guidelines on how to opt out of receiving tailored in-application advertisements. For specific instructions and information on controlling in-app ads, we recommend reviewing the guidance provided by your device or its operating system. Please note that our ability to influence or control these settings is limited, as they are predominantly managed by your device’s operating system.

    Do Not Track

    “Do Not Track” (DNT) is a feature available in some web browsers, allowing users to signal their preference against web tracking. You can learn more about DNT here. However, like many other services, does not currently recognize or act on DNT signals from browsers. It’s important to differentiate between DNT and the “user preference signal” mentioned in the “Your Rights and Choices” section below, which is a specific control related to opting out of certain data processing activities, such as the “sale” of your information or its use for targeted advertising, as defined by relevant laws.

    How We Disclose Your Information

    The information we collect from you may be disclosed in the following ways:

    • Personnel: Our employees, contractors, and personnel may access your information as necessary to deliver our Services.
    • Affiliates: Information you provide to one of our Websites or Apps may be shared with our other Websites or Apps. We may also disclose your data to our corporate affiliates.
    • Vendors: Your information may be disclosed to or accessed by vendors providing services on our behalf. This includes services related to website hosting, data storage, analytics, marketing and advertising, payment processing, security, content, contests, and more.
    • Advertising: We may share specific data with advertising platforms like Google and social networks such as Twitter, Facebook, LinkedIn, and Snapchat for targeted advertising campaigns. To facilitate this, we might share unique identifiers (like hashed email addresses) with the advertising platforms to match against their user base and identify relevant audiences for targeted ads. Services such as Google Ads’ Customer Match, LinkedIn Matched Audiences, ID5, LiveRamp, and Facebook Custom Audiences may be used for these purposes.

    We are committed to maintaining the privacy and integrity of your information and encourage you to reach out to us at if you have any questions or concerns about how your data is handled.

    Tailored Advertising and Business Transfers

    Tailored Advertising: We may facilitate third-party advertising alongside our own services, ensuring these ads are relevant and targeted to those most likely to be interested. Your IP address, operating system, and device type may be utilized to personalize ads and ensure they function properly on your specific device. You can manage your advertising preferences on our Privacy Settings page or under the ‘Your Rights and Choices’ section in this policy. To opt out of personalized advertising from ID5, please click here, and for LiveRamp, click here.

    Business Transfers: In events such as a sale, merger, reorganization, dissolution, or similar, your data may be among the transferred assets. During negotiations of such events, data handling will be a key consideration.

    Legal Compliance and Consent

    Legal Compliance: We may disclose your information if legally required or if such disclosure is necessary to protect our rights, property, or safety, or that of our personnel, users, or the public. This includes cooperation with legal processes and fraud prevention efforts.

    With Your Consent: We may disclose your information consistent with your consent. 

    Public Disclosures: Your interactions with our Services, including social media engagement or participation in community forums, may expose your information to other parties. Your choice to disclose information in these settings is your responsibility and is not governed by this privacy policy.

    Your Rights and Choices

    Rights Regarding Your Information

    Depending on your jurisdiction, you may have rights concerning your personal information or data. These rights may include:

    • Access: Request access to and/or copies of the personal information we hold about you.
    • Information: Request details about the categories, sources, purposes, and disclosures of personal information we collect about you.
    • Correction: Request the correction of inaccurate personal information we hold about you.
    • Deletion: Request the deletion of certain personal information we hold about you.

    You may have additional rights based on your location. For instance, you might have the right to object to, restrict, or opt out of certain data processing activities. For detailed information about your specific rights, please refer to the Supplemental Privacy Notice below.


    We are committed to protecting your information with reasonable efforts against unauthorized access, use, or disclosure. However, it’s important to note that no method of transmission over the Internet or electronic storage is 100% secure, and absolute security cannot be guaranteed.

    Enhancing the security of your information can be achieved by taking personal measures such as creating robust passwords, securely closing accounts after use on shared devices, and avoiding accessing the Services over unsecured networks. Remember, you are solely responsible for any activity on your account, authorized or not. If you suspect any unauthorized use of your password or account, please immediately inform us.


    a. International Users

    We are based in the United States but process your information both domestically and internationally. Our vendors and we may process your information in various locations worldwide, where privacy laws may differ from those in your country. By using or engaging with the Services, you acknowledge and consent to the transfer and processing of your information in the United States and other countries where we, our personnel, affiliates, or vendors operate.

    b. Third-Party Links

    Our Services may include links to third-party websites, apps, or services. It’s important to note that our Privacy Policy does not extend to the privacy practices of these third parties. We encourage you to review their privacy policies before interacting with any third-party platforms.

    c. Children’s Privacy

    Our Services are not designed for children under 13 years of age. We do not knowingly collect personal information (as defined by the U.S. Children’s Online Privacy Protection Act) from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to remove such information from our databases in compliance with applicable laws.

    d. Changes to this Policy

    We reserve the right to update this Privacy Policy periodically. Any changes will be reflected on this page, marked with a new “Last updated” date. By continuing to use or interact with the Services after these updates, you are agreeing to the processing of your information in accordance with the revised policy.

    Categories of Personal Information (PI) We Collect has collected the following categories of PI from our users:

    1. Identifiers: This includes your name, email address, physical address, telephone number, IP address, and login credentials.
    2. Internet, Electronic Network, and Device Activity: Data related to your interactions with our Services, your device, and advertising identifiers, as well as your device hardware and software specifics.
    3. Geolocation Data: Your general location, as inferred from your IP address.
    4. Legally Protected Classification Information: Personal attributes such as your gender and marital status.
    5. Inferences from Collected Information: We may use the data we collect to create a profile reflecting your preferences and habits.
    6. Sensitive Personal Information: This may include details concerning your health, sex life, sexual orientation, and login information allowing access to your user account.
    7. Other Identifiable Information: Additional data that can directly or indirectly identify you, such as your date of birth, account preferences, and information from any publicly available social media profile you use in connection with our Services.

    Sources of PI Collection

    We gather the categories of PI mentioned above from the following sources:

    1. Directly from You: When you provide it to us through using our Services.
    2. Automatically from Your Activities: Through your interaction with our Services or your devices.
    3. Our Affiliates: Information shared within our corporate group.
    4. Other Parties: Such as data enrichment services, to supplement the information we collect.

    Purposes for Collection and Disclosure

    In the past year, we, along with our vendors, have collected the categories of PI listed for the business or commercial purposes detailed in the “How We Use Your Information” section. Our use of PI may vary depending on the situation and the nature of the PI.

    Parties to Which We Disclose PI

    Over the past 12 months, we and our vendors have disclosed the categories of PI listed above for a business or commercial purpose to the parties mentioned in the “How We Disclose Your Information” section. The disclosure of PI depends on the nature of the PI and the purposes for which we use it.

    Categories of PI We Have “Sold” or “Shared”

    We have “sold” and/or “shared” (as these terms are defined under the California Consumer Privacy Act (CCPA)) IP addresses (as an “identifier”) and internet, electronic network, and device activity and device information and related identifiers (such as data collected via advertising cookies). We have “sold” or “shared” these categories of PI with advertising providers, ad networks, analytics providers, and partners, as detailed in the “How We Disclose Your Information” section. It’s important to note that we do not knowingly “sell” or “share” the personal information of children under 16.

    Our Use of Cookies

    Under the laws of the European Economic Area (EEA) and the United Kingdom (UK), we are required to offer detailed insights into the

    Our Use of Cookies

    Under the laws of the European Economic Area (EEA) and the United Kingdom (UK), we are required to offer detailed insights into the types of cookies utilized on our Services. Here’s a breakdown of the cookie categories we use:

    1. Strictly Necessary Cookies: These cookies are fundamental for the operation of our Services. They enable core functionalities such as browsing, using certain features, and accessing secure areas. Without these cookies, vital services like shopping and payment activities cannot be facilitated. They also play a crucial role in maintaining the safety and security of our Services.

    2. Preference Cookies: These cookies store preferences such as your chosen country and language, login data, and website settings. They enhance your experience by remembering your past choices (like saved country/language preferences) and personalizing your browsing experience with relevant information. Preference cookies also recognize your device to prevent repetitive data entry.

    3. Performance Cookies: These cookies gather data about your interaction with our Services, identifying frequently visited pages and other usage statistics. They contribute to a high-quality user experience by optimizing page load times, response rates, and error management.

    4. Targeting / Advertising Cookies: These cookies track your engagement with our Services to refine your user experience and deliver content and advertisements tailored to your interests. They are employed for customer satisfaction surveys and to remember your visits to our Services, thus aiding in understanding service usage patterns. Some of these cookies belong to third parties who collect internet browsing data (like website visits and visit timings) across various sites and over time. They utilize this data to provide interest-based advertising, offering ads (from us and other companies) across the internet based on your online activities.

    For users in the EEA and UK, it’s important to understand that these cookies are managed and controlled by your device/browser settings. You can adjust your cookie preferences, including opting out of certain cookies, by accessing your browser’s “Help” section or privacy settings. However, please be aware that restricting certain types of cookies, especially Strictly Necessary Cookies, may impact your user experience and the functionality of our Services.

    At, we believe in being transparent about our data practices and respect your right to privacy. Should you have any questions or need assistance with your cookie settings or understanding our privacy practices, please don’t hesitate to contact us at We are committed to providing a secure, user-friendly, and respectful environment for your gluten-free lifestyle journey.

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